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䣺zhangxuan822@hotmail.com
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20099-20147 ѧ⻪ѧԺ ҵרҵʿ
20059-20097 ѧ⻪ѧԺ ѧרҵѧʿ
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Ӫѧԭ Ӫרо ѧ ʵ
12019.01-2021.12ȻѧѧĿ71802189罻ýЧӰоϵǿ˸ʵķĿˡ
22015.01-2018.12ȻѧĿ71472008VSƷΣƷȺЧӦûƼӪʾˡ
32014.07-2017.12йʯʹѧ˲ſĿ2462014YJRC032ȺԲƷ˺ΣеЧӦоĿˡ
42012.01-2015.12ȻѧĿ71172031߶ںϲƷѡоˡ
ڿģ
1诣źϼѽգͶοҵεΪйй˾ʵ֤оѧ
2诣2017Ʒѡе˼Ӱ켰ûоƷо418-30
3Hongzhi Gao, Hongxia Zhang, Xuan Zhang, John Knight (2015), Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market, Journal of International Marketing, 23 (1): 91-112. SSCIӰӣ3.725
4Xuan Zhang, Hongxia Zhang, and Jing Lei (2015), Do Consumers Need a Signal to Move On? The Effect of Punishing a Scapegoat in Cluster Product-Harm Crisis, in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN: Association for Consumer Research, Pages: 300-301.
5诣2014ڱԲƷӰ족ѧִձоı࣬δձ۴ԣ57-72
6诣źϼ2013ƷΣеЧӦӪѧѧ9430-43
7źϼ诣ۣΣ2013οںϲƷ ںϲƷ߸ķѧչ215914-921ͨѶߣ
9诣2013߹۲ѧϰϢԲƷҵӰ졪ڲƷгϵڷÿѧ6198116-128ͨѶߣ
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1Zhang, Xuan, Yue Ding, Xichen Zhang, Social Media Advertising Effectiveness: How Are Different People Affected? 2018 International Advertising and Branding Conference, Wuxi, China.
2Hongxia Zhang, Xiaoying Zheng, Jiaqian Wang, Xuan Zhang, Nuan-Nan Effect in Advertising: Effect of Male Endorsers Warmth on Brand Attitude, 2018 International Advertising and Branding Conference, Wuxi, China.
3诣źϼͶοҵεΪ2017йӪѧѧᣬݣй
4诣źϼͶοҵεΪйй˾ʵ֤о2017йߵԺУгѧоѧᣬݣй
5Zhang, Xuan, Impulsive Purchasing Behavior after Self-Control, 2016 INFORMS International Meeting, Hawaii, US.
6诣źϼƷΣеЧӦ2013йӪѧѧᣬй
7Zhang, Xuan, Xin Cheng, and Ji Liu, Price Up or Size Down: A Research on How Consumers Respond to Two Pricing Strategies, 2012 ISMS Marketing Science Conference, Boston, US.
8Gao, Hongzhi, Hongxia Zhang, John Knight, Xuan Zhang, Assimilation and Contrasting Categorization between Domestic and Imported Brands in a Multi-brand Crisis, ANZMAC 2013 Conference, Auckland, New Zealand.